By Patti Stern, PJ & Company Staging and Interior Decorating
You want potential buyers to remember a property from the moment they step though the front door. Think beyond just furnishings and décor and present a lifestyle that they can envision—all through memorable, engaging home accents.
Add in Pops of Bold Hues
For the gorgeous living room shown above, our design team chose versatile navy-blue as the primary accent color. The color really pops and makes a statement against the soft, neutral backdrop. Since this room is one of the first that guests will notice upon entering the property, the use of an eye-catching color creates a focal point to draw potential buyers into the space. The cozy velvet side chair, accent pillows, artwork, and pottery work together to create a sophisticated space.
Set the Scene
Once the furnishings and decor are chosen, set the scene. We arranged trays and baskets on tabletops to help immediately draw buyers into the space and emotionally connect. In the photos above, we chose a collection of coordinating accents with texture and personality, such as plants, flowers, colorful bottles, napkins, and wine glasses to convey a lifestyle and enhance the home’s unique style.
Artwork is a great way to add a subtle touch of warmth. We’ve found that using simple imagery with soothing hues or text with a short message works best to add to the room’s style while not detracting from its best features. The canvas “Home Sweet Home” wall art and abstract art for the fireplace (shown above) were the perfect finishing touches in the farmhouse style kitchen we recently staged with soft creams, wired baskets, and pine furnishings.
Invite in Textures
Layering and mixing textures creates depth and visual interest in any space. In the rooms shown above, we started with beautiful area rugs that contrast well with the dark hardwood flooring and added a mx of textured accents, such as a faux fur throw, pillows in different fabrics, wood, gold and silver metallics, wire, glass and ceramics. The final result is an engaging space that will instantly get noticed by buyers.
For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.
ABOUT THE AUTHOR: Patti Stern is the principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been staging and decorating homes for more than 13 years. She and her team provide turnkey, full service home staging and interior decorating throughout Connecticut and Westchester and developed an award-winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015–2019 Awards for Customer Service. Patti also has been featured as a staging and decorating expert on NBC Connecticut and FOX TV as well as a variety of local publication,s such as Connecticut Magazine, the Hartford Courant, and more. She is a regular contributor to the Styled, Staged & Sold blog. Email her at: firstname.lastname@example.org